Skip to main content

AffiliateWP (also known as WP Affiliate) is an extremely popular affiliate tracking software as its a plugin for wordpress. The video below shows you how to set up the software.

AffiliateWP makes it really handy to stay on top of affiliate management directly from the wordpress dashboard as shown below.

A unique features is the affiliate coupon tracking which allows you to connect coupon codes to specific affiliate accounts rather than the affiliate using their URL. It also has a referral link generator where partners can create their own referral links and you can set the cookie expiration date to limit the number of days the referral tracking cookie is valid for.

Affiliate WP Affiliate Dashboard

So let’s see an example in action for affiliates. Below is the dashboard that Human Proof Designs uses to track their affiliates, which connects to their domain using a subfolder (https://www.humanproofdesigns.com/affiliate-area/).

You are greeted with your tracking ID and a referral URL generator which easily turns any page of your wordpress site into an affiliate landing page – this is the simplest solution we have seen to do this.

AffiliateWP Pricing

You have the choice of making a one-off purchase for $499 for lifetime updates or monthly plans starting from $99/m. Unlike other software, all plans do not restrict the number of affiliates you can have.


Tarun Gehani

Tarun Gehani is a digital marketing strategist with 16+ years of experience in SEO, content, and web design. In 2009, he founded a web design and marketing consultancy in Ann Arbor, helping brands like GM, the University of Michigan, Delta Faucet, and DeVry University grow their online presence. Tarun’s insights have been featured in Forbes, Business Insider, Yahoo Finance, Ahrefs, Search Engine Land and Search Engine Roundtable. He holds certifications in Google Analytics, SEMRush Certification for SEOs, Yoast Academy, and HubSpot Inbound Marketing. Today, he writes about the evolving search landscape and how brands can thrive in the era of AI-driven discovery.