When it comes to the world of business, it’s not exactly easy to find ways to cater to the right audience. After all, there’s always competition, and profit is not an easy thing to come by. However, if you think you’ve got what it takes with your product and service, then perhaps it’s time to make sure your campaign is tailored to your audiences. Doing this with audience segmentation might boost your chances of targeting your audience better.
Audience Segmentation 101: The Goal Matters
Try to reevaluate your goals with your campaign before undertaking audience segmentation. Assess the factors you currently have, such as your budget or resources, the manpower you have, and the kind of campaign you’re running before targeting your audience. This allows you to properly understand the aspects of your campaign that you can open up for modifications, and those that should strictly stay as they are because they might be integral to your campaign. Remember, assess your factors carefully as not all of them have to be strictly modified. It’s still a process of mixing and matching things that may or may not work for your campaign. Understanding the way your campaign should flow will give you a basic understanding of what to expect from your audience, should you be able to target them properly. This gives you a good way to gauge your goals with this endeavor.
The Niche Within A Niche
Sometimes, you’ve just got to dig deeper. This is a principle that can work even when it comes to audience segmentation. Let’s try to realize that when it comes to audience segmentation, going for the “broad but many” won’t always work. Sometimes, it may be extremely helpful if we start locating audiences within subsections of our niche, which might be our good source of loyal customers. If we explore and try to locate these special sorts of audiences, we might actually be able to find a small yet reliable source of conversions. Sometimes it’s better to start small and work our way from there.
- Chances are, your business will target specific members of your audience. This is fine, as businesses don’t always cater to everyone. Understand what makes your audience tick, and you’ll be able to secure your conversions properly.
- However, try to focus on specific subtopics within your niche of choice. The audience members here will be fewer, yes, but it might be helpful to appeal to them with products or services that cater to their interests. You might develop a smaller, yet much more responsive market there.
Expand Outside the Niche
Remember, sometimes the secret to success is to be extra creative. In the sense of audience segmentation, sometimes you may find out there are other audiences that are outside your preferred niche. You may be able to use other forms of audiences to your advantage if you know where to look. Try to identify other niches related to yours that may be interested in what you’re offering, and try to target them. You may be surprised to find out that some of them may actually be interested in you, even if you’re not within the same niche.
- Likewise, try to find out if there are audience members outside your niche that may appear interested in your business by virtue of other factors. Try to find if there are niches that are related to your business that you may expand to.
- Try to make your campaigns (whether email campaigns, paid media campaigns, or otherwise) targeted towards audiences to those niches as well. Try to assess what aspects of their specific niche appeal to them, and if you can somehow make these modifications to your own niche.
- Should you be successful in this endeavor, you may use this methodology and modify it based on your campaigns. This allows you to constantly be in the process of trying to expand yourself to meet the interests of other potential markets.
Evolution Is Key
Just because something worked doesn’t mean it will work all the time. This is a big mistake a lot of companies tend to do, and this complacency can spell the difference between success and defeat in any endeavor. When you find a way that works or doesn’t work, try to make sure you have all the data you need from the two methods and analyze them constantly in order to find sections that you may be able to improve to make plans that work. Remember, success is a continuous process, which means it constantly evolves to make sure there is improvement across all parts of the board.
- Take of note of what works and why they worked. These are usually the methods that you will want to retain and modify in order to make sure your future campaigns have greater chances of successes. Take note of what sort of results these factors brought to the campaign and the company in terms of trying to meet your goals.
- Likewise, take note of what didn’t work and why. If you do want to give these methods another shot, you may want to modify these according to what factors worked in the above.
Your marketing toolbox should be continuously changing as you find ways to enhance and improve your SEO, content, and audience reach. That said, the above tips hopefully gave you a better understanding on how to conduct audience segmentation for targeting your audience better. Remember, however, that these tips are not sure-fire ways to conduct proper audience segmentation, as it always depends on the kind of campaign you want to run and your goals as a company. Karla Sterling, is a dedicated marketing enthusiast who loves to learn and grow in the online world of marketing. In her spare time she writes blogs for many different marketing blogs and enjoys to teach people about SEO related topics. Header image credit: Yurong Fan]]>