5 Strategies To Increase Engagement On Google+

Whether you own an eCommerce or brick-and-mortar business, utilizing Google+ as a networking and media tool is smart strategy. With well over one-hundred-million active users, Google+ is ranked as one of the world’s top social media websites; however, their algorithm goes far beyond the conventional features of “sharing and liking” content. In this article, I…

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How To Generate Organic Leads Through Social Media

Continuing on our recent social media bent, this month we focus on generating organic leads through social media—one of the toughest nuts to crack for most marketers. As social media continues to evolve, more platforms are becoming prevalent amongst start-up companies and individuals. Unfortunately, this has lead to social media becoming misunderstood in many ways.…

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How To Optimize Social Media For Lead Generation

I’ve seen it one too many times before: marketers make the mistake of treating social media as a “hobby”. They post on Facebook a couple of times per week and expect massive amounts of traffic to suddenly appear. The reality is that social media is just like any other endeavor in life. It requires time,…

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Social Media for Lead Generation: Part 1 (Facebook)

    In this three-part series on social media for lead generation, we start with Facebook posts that drive to the opt-in page on your website. Social media is similar to the environment at a cocktail party (analogically speaking). If you’ve ever been to a cocktail party, you know that most people are casually interacting and…

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Social Media Lead Generation 101

  In this week’s video tutorial, we talk about how to generate leads with social media; specifically, how to turn what you’re doing every week and month on social media into tangible business results, garnering more prospects for your funnel and putting more sales in the pipeline. The best place to start is with the…

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One Simple Social Media Strategy for Lead Generation

Tutorial Part 1 Tutorial Part 2 Often, I hear smaller businesses say that social media can feel like a waste of time – “is it really helping to grow my company?”  My response is yes, but you must set in place regimens around lead generation; this means consistently tracking and monitoring social media activity (with…

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