Marketing Tech Meets A.I. – 5 Year Trends Forecast

Much of the attention in the AI and machine learning world in the last two years has centered around healthcare, autonomous vehicles, and info security applications. Despite significant venture investments in AI marketing tech, it’s a sector that get’s a low share of media headlines compared to other sectors. “Car drives self” and “AI to…

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10 Ways to Leverage a “PR Hit List” & Drive More Email Subscribers

Creating and executing an effective PR Hit List is all about creating “Win / Win” situations for others in your space. Keep in mind all of the following strategies integrate this philosophy of creating “win / win” proposals, optimizing your chances of securing arrangements even with media sites and interview hosts with followings much larger…

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The “Sports Illustrated Model” for Growing a Million Dollar Online Subscription Program

  Tutorial Part 1 Tutorial Part 2   The “Sports Illustrated Model” If you run a membership site of any kind or a digital or physical subscription program, then this week’s video tutorial will be of tremendous value – I’ll show you how to scale offerings and convert a lot more of your current followers into ongoing…

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5 Steps to Start Your Digital Products Business from Scratch

  If I could turn back the clock, I’d do some things differently. After building and running a number of businesses, one of which is a 7-figure digital products business, I’ve gotten a lot of questions from people who are aiming to start a similar one and want to know where to start. In this video…

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Building a Sustainable Recurring Revenue Model

Tutorial Part 1 Tutorial Part 2 In this week’s tutorial, we discuss how to develop a sustainable, subscription-based business model for membership sites in any niche or industry. My approach is based on membership models that I value, those that have reliable returns and scale well. If you have a membership site in the informational marketing…

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1 Simple Guest Articles Strategy for Driving Traffic

Tutorial Part 1 Tutorial Part 2 In today’s tutorial, I’ll share the only content marketing strategy that I use across all of my businesses – using guest article posts to generate more traffic to my websites and form useful professional relationships with other websites and publications. Wouldn’t it be great if, month after month and year after…

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Do-It-Yourself PR Marketing for Startups

In this tutorial, I demonstrate a do-it-yourself public relations (PR) marketing strategy for startups, (almost) guaranteed to turn more opt-ins into sales or appointments. These approaches take you beyond existing funnels and an online presence to challenge and encourage you to come up with additional lead generation strategies. I’ll address how to create a media hit list and leverage avenues of creating and…

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