Conversion Optimization Basics – The Big Picture

In this tutorial, we target the basics of conversion optimization and talk big picture strategy. We’ll start by building an understanding of the most measurable conversion points for business, and discuss how to determine conversion check points for your business. We’ll wrap with immediate insight on where conversions are commonly left behind and what to…

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How to Conduct an Email Optimization Audit

In this tutorial, we walk step-by-step through how to conduct an effective email optimization audit.  Performing an audit is one way to determine the highest ROI improvements to your email marketing strategy and an (almost) unquestioned opportunity to increase value for customer leads. Site Your company website is one place to look explicitly for opportunities to convert more…

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Using Thank-You Pages to Drive Online Conversions

Define a “Thank-You” Page A “thank-you” page is any page that appears after a type of online conversion i.e. an email opt-in, a webinar registration, an online purchase, etc.  These pages take up space and confirm a prospect’s or customer’s past action (see this instructive post on HubSpot about creating a conversion-focused thank-you page). In this…

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Email Sales Tactic: Using “Pull-Back” Email Campaigns

What is an Email “Pull-Back” Campaign? An email “pull-back” campaign is designed to bring a subscriber back to a point in a transaction where they did not previously take the desired action i.e. a purchase, registration, appointment, survey, etc. The prospect might have clicked on a registration or purchase link from a site or within…

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Learn the Basics of Building Profitable Email “Autoresponder” Campaigns

In this tutorial, I discuss the steps necessary to get higher conversion from your initial email campaigns. What is an email campaign? An email campaign is basically a string of related messages aimed to bring a recipient to a specific new action step.  These may be triggered automatically i.e. upon purchase or opt-in, or manually, which…

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