Survey: Businesses Want More from Marketing Automation and Email Marketing Technologies

There are several common themes in CLVboost’s work with startups and emerging businesses that are looking to maximize new and existing marketing technologies – and these points were echoed by a survey we’ve just completed. CLVboost asked a number of businesses about their marketing technology investments, and received more than 130 responses from organizations with…

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Segment Your New Prospects for Higher Long-Term Email Marketing ROI

This video was taken during CLVboost’s recent presentation at the Microsoft New England Research and Development center in Cambridge, MA. Any startup can successfully use the marketing automation, email and database marketing ideas I shared earlier this week when I had the pleasure of being a featured speaker at the Boston Growth Hackers – Spring…

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