Using ToutApp for Effective Outbound Email Marketing Campaigns
In the following tutorial, I’ll review the step-by-step process for how to conduct an outbound email campaign using the app Tout. Part I – Setting up the Campaign You’ll need an external email list to get started. This might be a list that you gathered, or that you hired someone else to gather, or it could be…
Using Thank-You Pages to Drive Online Conversions
Define a “Thank-You” Page A “thank-you” page is any page that appears after a type of online conversion i.e. an email opt-in, a webinar registration, an online purchase, etc. These pages take up space and confirm a prospect’s or customer’s past action (see this instructive post on HubSpot about creating a conversion-focused thank-you page). In this…
Email Sales Tactic: Using “Pull-Back” Email Campaigns
What is an Email “Pull-Back” Campaign? An email “pull-back” campaign is designed to bring a subscriber back to a point in a transaction where they did not previously take the desired action i.e. a purchase, registration, appointment, survey, etc. The prospect might have clicked on a registration or purchase link from a site or within…
How to Write Email Subject Lines That Get Opened
In this tutorial, we’ll review the importance of email subject lines and discuss the principles that can make the difference between emails with strong open rates and those that spend too much time in the spam box. Importance of the Subject Line The email subject line determines the likelihood of whether an initial email is…
3 Powerful Methods to Decrease Conversion Friction and Make More Sales Online
In this tutorial, we’ll be talking about decreasing conversion friction, particularly in any kind of lead capture or squeeze page situation. Whether you’re trying to get a prospect to sign up for software, book a phone appointment, or buy a product online, if you’re trying to capture leads, its important to include the following fundamentals to ensure…
Learn the Basics of Building Profitable Email “Autoresponder” Campaigns
In this tutorial, I discuss the steps necessary to get higher conversion from your initial email campaigns. What is an email campaign? An email campaign is basically a string of related messages aimed to bring a recipient to a specific new action step. These may be triggered automatically i.e. upon purchase or opt-in, or manually, which…
Maximizing eCommerce Sales
In this CLVboost tutorial, I’ll explain and model how to maximize eCommerce sales with a focus on automating ascension. Timeless Principles How can we serve our clients with the most logical product or service and simultaneously maximize profit per prospect and customer in automated fashion? Solid automation architecture. While business price-points and models differ, building a strong…
Internet Marketing Landing Page Offer Analysis
This CLVboost video was inspired by one of my Blueprint students who had asked for me to break down the internet marketing funnels of other online marketers, and provide my perspective, critiques, and highlights. Unlike 90% of my CLVboost tutorials (which have one succinct set of strategies or principles to be taught in a particular order),…
Display of Results – 3 CLVboost Marketing Case Studies in Brief
As a service business (in addition to our online learning resources), CLVboost has grown in large part due to word of mouth and client referrals. I’m of the belief that a client’s success says a hundred times more about our services than any pamphlet of white paper ever could. For that reason, I wanted to highlight…
1-to-1 Email Copywriting – Examples That Get Results
Recently, I’ve been working away at an article for Social Media Examiner, and the topic is “how to get featured on the major Facebook fan pages in your industry.” Since Social Media Examiner is mostly about – you guessed it – social media, I didn’t want to bog the article down with the exact copywriting…
