Internet Marketing Landing Page Offer Analysis

This CLVboost video was inspired by one of my Blueprint students who had asked for me to break down the internet marketing funnels of other online marketers, and provide my perspective, critiques, and highlights. Unlike 90% of my CLVboost tutorials (which have one succinct set of strategies or principles to be taught in a particular order),…

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Display of Results – 3 CLVboost Marketing Case Studies in Brief

As a service business (in addition to our online learning resources), CLVboost has grown in large part due to word of mouth and client referrals. I’m of the belief that a client’s success says a hundred times more about our services than any pamphlet of white paper ever could. For that reason, I wanted to highlight…

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1-to-1 Email Copywriting – Examples That Get Results

Recently, I’ve been working away at an article for Social Media Examiner, and the topic is “how to get featured on the major Facebook fan pages in your industry.” Since Social Media Examiner is mostly about – you guessed it – social media, I didn’t want to bog the article down with the exact copywriting…

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CLVboost Presents at Mass Innovation Nights #62

Mass Innovation Nights

CLVboost was chosen as one of the contestants for Mass Innovation Nights #62, and was also “upvoted” into the top 3 companies – giving us an opportunity to get on the microphone an present for the MassInno crowd. The night was electric with a lot of enthusiasm from burgeoning companies – and fun interactions with bigger…

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Survey: Businesses Want More from Marketing Automation and Email Marketing Technologies

There are several common themes in CLVboost’s work with startups and emerging businesses that are looking to maximize new and existing marketing technologies – and these points were echoed by a survey we’ve just completed. CLVboost asked a number of businesses about their marketing technology investments, and received more than 130 responses from organizations with…

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Segment Your New Prospects for Higher Long-Term Email Marketing ROI

This video was taken during CLVboost’s recent presentation at the Microsoft New England Research and Development center in Cambridge, MA. Any startup can successfully use the marketing automation, email and database marketing ideas I shared earlier this week when I had the pleasure of being a featured speaker at the Boston Growth Hackers – Spring…

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