Using Thank-You Pages to Drive Online Conversions

Define a “Thank-You” Page A “thank-you” page is any page that appears after a type of online conversion i.e. an email opt-in, a webinar registration, an online purchase, etc.  These pages take up space and confirm a prospect’s or customer’s past action (see this instructive post on HubSpot about creating a conversion-focused thank-you page). In this…

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Email Sales Tactic: Using “Pull-Back” Email Campaigns

What is an Email “Pull-Back” Campaign? An email “pull-back” campaign is designed to bring a subscriber back to a point in a transaction where they did not previously take the desired action i.e. a purchase, registration, appointment, survey, etc. The prospect might have clicked on a registration or purchase link from a site or within…

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How to Write Email Subject Lines That Get Opened

In this tutorial, we’ll review the importance of email subject lines and discuss the principles that can make the difference between emails with strong open rates and those that spend too much time in the spam box. Importance of the Subject Line The email subject line determines the likelihood of whether an initial email is…

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3 Powerful Methods to Decrease Conversion Friction and Make More Sales Online

In this tutorial, we’ll be talking about decreasing conversion friction, particularly in any kind of lead capture or squeeze page situation.  Whether you’re trying to get a prospect to sign up for software, book a phone appointment, or buy a product online, if you’re trying to capture leads, its important to include the following fundamentals to ensure…

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Learn the Basics of Building Profitable Email “Autoresponder” Campaigns

In this tutorial, I discuss the steps necessary to get higher conversion from your initial email campaigns. What is an email campaign? An email campaign is basically a string of related messages aimed to bring a recipient to a specific new action step.  These may be triggered automatically i.e. upon purchase or opt-in, or manually, which…

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Maximizing eCommerce Sales

In this CLVboost tutorial, I’ll explain and model how to maximize eCommerce sales with a focus on automating ascension. Timeless Principles How can we serve our clients with the most logical product or service and simultaneously maximize profit per prospect and customer in automated fashion?  Solid automation architecture.  While business price-points and models differ, building a strong…

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Internet Marketing Landing Page Offer Analysis

This CLVboost video was inspired by one of my Blueprint students who had asked for me to break down the internet marketing funnels of other online marketers, and provide my perspective, critiques, and highlights. Unlike 90% of my CLVboost tutorials (which have one succinct set of strategies or principles to be taught in a particular order),…

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Display of Results – 3 CLVboost Marketing Case Studies in Brief

As a service business (in addition to our online learning resources), CLVboost has grown in large part due to word of mouth and client referrals. I’m of the belief that a client’s success says a hundred times more about our services than any pamphlet of white paper ever could. For that reason, I wanted to highlight…

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1-to-1 Email Copywriting – Examples That Get Results

Recently, I’ve been working away at an article for Social Media Examiner, and the topic is “how to get featured on the major Facebook fan pages in your industry.” Since Social Media Examiner is mostly about – you guessed it – social media, I didn’t want to bog the article down with the exact copywriting…

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CLVboost Presents at Mass Innovation Nights #62

Mass Innovation Nights

CLVboost was chosen as one of the contestants for Mass Innovation Nights #62, and was also “upvoted” into the top 3 companies – giving us an opportunity to get on the microphone an present for the MassInno crowd. The night was electric with a lot of enthusiasm from burgeoning companies – and fun interactions with bigger…

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