How to Conduct an Email Optimization Audit

In this tutorial, we walk step-by-step through how to conduct an effective email optimization audit.  Performing an audit is one way to determine the highest ROI improvements to your email marketing strategy and an (almost) unquestioned opportunity to increase value for customer leads. Site Your company website is one place to look explicitly for opportunities to convert more…

Keep Reading »

Master Class: How To Build A $70k Per Month eCommerce Business From Scratch

This article was written about the most effective marketing approaches that I learned in my first eCommerce business called Science of Skill, LLC, an online store for martial arts and fitness videos, training guides, and video curricula.  – – – This article might be one of the most in-depth looks you’ll find anywhere about how to go…

Keep Reading »

Email Marketing Tactics from Billion-Dollar Companies

This video clip and those following are taken from CLVboost Founder Dan Faggella’s startup marketing presentation for #BostonGrowthHackers at the Microsoft New England Research & Development Center.  The strategies are break-down techniques that Dan models from billion-dollar companies, like L.L. Bean and HubSpot, that can be applied to your own business models. Email List Sub-Segmentation…

Keep Reading »

Using ToutApp for Effective Outbound Email Marketing Campaigns

In the following tutorial, I’ll review the step-by-step process for how to conduct an outbound email campaign using the app Tout. Part I – Setting up the Campaign You’ll need an external email list to get started.  This might be a list that you gathered, or that you hired someone else to gather, or it could be…

Keep Reading »

Using Thank-You Pages to Drive Online Conversions

Define a “Thank-You” Page A “thank-you” page is any page that appears after a type of online conversion i.e. an email opt-in, a webinar registration, an online purchase, etc.  These pages take up space and confirm a prospect’s or customer’s past action (see this instructive post on HubSpot about creating a conversion-focused thank-you page). In this…

Keep Reading »

Email Sales Tactic: Using “Pull-Back” Email Campaigns

What is an Email “Pull-Back” Campaign? An email “pull-back” campaign is designed to bring a subscriber back to a point in a transaction where they did not previously take the desired action i.e. a purchase, registration, appointment, survey, etc. The prospect might have clicked on a registration or purchase link from a site or within…

Keep Reading »

How to Write Email Subject Lines That Get Opened

In this tutorial, we’ll review the importance of email subject lines and discuss the principles that can make the difference between emails with strong open rates and those that spend too much time in the spam box. Importance of the Subject Line The email subject line determines the likelihood of whether an initial email is…

Keep Reading »

3 Powerful Methods to Decrease Conversion Friction and Make More Sales Online

In this tutorial, we’ll be talking about decreasing conversion friction, particularly in any kind of lead capture or squeeze page situation.  Whether you’re trying to get a prospect to sign up for software, book a phone appointment, or buy a product online, if you’re trying to capture leads, its important to include the following fundamentals to ensure…

Keep Reading »

Learn the Basics of Building Profitable Email “Autoresponder” Campaigns

In this tutorial, I discuss the steps necessary to get higher conversion from your initial email campaigns. What is an email campaign? An email campaign is basically a string of related messages aimed to bring a recipient to a specific new action step.  These may be triggered automatically i.e. upon purchase or opt-in, or manually, which…

Keep Reading »

Maximizing eCommerce Sales

In this CLVboost tutorial, I’ll explain and model how to maximize eCommerce sales with a focus on automating ascension. Timeless Principles How can we serve our clients with the most logical product or service and simultaneously maximize profit per prospect and customer in automated fashion?  Solid automation architecture.  While business price-points and models differ, building a strong…

Keep Reading »

Page 6 of 7