Learn Inbound Marketing Fundamentals In Just 35 Minutes

Know your market and know your positioning. These are tried and true commands in the world of email marketing, and they should be answered to before implementing any real strategized inbound marketing routines. What exactly is inbound marketing you ask? An idea originally branded by Boston-based HubSpot, inbound marketing is all about leveraging content in…

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Persistent Email Sales Tactics That Work

This tutorial zooms in on a favorite topic of mine, and it’s one of the most actionable i.e. have the pen and paper out while viewing! I can (almost) guarantee you will find immediate applications in how to improve upon current email systems and sales fundamentals in your own business model(s). Common Email Sales Errors One…

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5x Revenue in 7 Months – a CLVboost Case Study

Industry: Online Fitness Content: Email Marketing Automation Highlights: Improvement in Sales Revenue by Collaborating with CLVBoost Todd K. is the owner and operator in the online fitness industry – primarily selling educational fitness programs, much of which he has filmed himself in his small home studio. In just over half a year Todd has seen increases in his…

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Conversion Optimization Basics – The Big Picture

In this tutorial, we target the basics of conversion optimization and talk big picture strategy. We’ll start by building an understanding of the most measurable conversion points for business, and discuss how to determine conversion check points for your business. We’ll wrap with immediate insight on where conversions are commonly left behind and what to…

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3 Great Examples of How to Generate Leads with Blogging

In this brief tutorial, I share three company websites that do an excellent job of combining fantastic blog content with well-mapped conversion tactics that excel at turning readers and viewers into real buyers. As I review each company’s blog page, I point out and discuss key marketing strategies, as well as general structure and design of…

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The Virtuous Cycle of SEO and Email Marketing

In this tutorial, we map the cycle of SEO and email marketing. We begin with how to leverage your SEO strategy in order to craft your email and lead acquisitions strategy, and follow with a look at how email marketing and segmentation can in turn help boost SEO results. The following four steps, when followed sequentially, allow you…

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How to Execute a Basic Outbound Email Marketing Campaign

In this tutorial, we cover the topic of how to execute a basic outbound email marketing campaign. We discuss how to save time prospecting for important clients and then delve into specific case studies and ideas for creating customized and effective outbound email campaigns. Outbound vs. Inbound The differences between outbound and inbound email campaigns can…

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Newsletter Marketing from a Strategic Perspective

In this tutorial, we’ll cover best practices in newsletter marketing strategies, starting with the purpose behind the newsletter. I pose four important questions to ask before creating a newsletter, and provide successful examples of email newsletters used in various industries. Preliminary Warnings: Newsletters are often left out in the cold as a sales and retention tool (but they can be very useful).…

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Do-It-Yourself PR Marketing for Startups

In this tutorial, I demonstrate a do-it-yourself public relations (PR) marketing strategy for startups, (almost) guaranteed to turn more opt-ins into sales or appointments. These approaches take you beyond existing funnels and an online presence to challenge and encourage you to come up with additional lead generation strategies. I’ll address how to create a media hit list and leverage avenues of creating and…

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How to Conduct an Email Optimization Audit

In this tutorial, we walk step-by-step through how to conduct an effective email optimization audit.  Performing an audit is one way to determine the highest ROI improvements to your email marketing strategy and an (almost) unquestioned opportunity to increase value for customer leads. Site Your company website is one place to look explicitly for opportunities to convert more…

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