Building a Sustainable Recurring Revenue Model

Tutorial Part 1 Tutorial Part 2 In this week’s tutorial, we discuss how to develop a sustainable, subscription-based business model for membership sites in any niche or industry. My approach is based on membership models that I value, those that have reliable returns and scale well. If you have a membership site in the informational marketing…

Keep Reading »

3 Ways to Double Your Leads and Sales from Blogging

Tutorial 1 Tutorial 2 In this tutorial, we’ll talk about a 3-step method for attracting and converting opt-ins immediately. Having a big email list doesn’t necessarily make you money; the idea is to leverage that list and build better relationships with leads via content, and make the transition into a relevant sale quickly. Know the Need…

Keep Reading »

1 Simple Guest Articles Strategy for Driving Traffic

Tutorial Part 1 Tutorial Part 2 In today’s tutorial, I’ll share the only content marketing strategy that I use across all of my businesses – using guest article posts to generate more traffic to my websites and form useful professional relationships with other websites and publications. Wouldn’t it be great if, month after month and year after…

Keep Reading »

How to Sell More Memberships and Subscriptions, Without Spending More on Advertising

Video Tutorial Part 1   Video Tutorial Part 2   In this brief tutorial, we’ll cover how to sell more memberships and subscriptions without spending more on advertising. I generally recommend some sort of recurring program for stability, such as subscriptions and memberships (which I’ve been doing for the past few years with my own…

Keep Reading »

How to Segment Email Messages for More Opens, Clicks, and Sales

In this tutorial, we talk about re-purposing and segmenting email messages for higher return on investment (ROI). By end of this video, you’ll have four different ways to tailor the exact same email message to different groups in your list and garner a higher return, whether that be through more appointments booked, a fatter list,…

Keep Reading »

A Simple Template for Profitable Mini Product Launches

We can all appreciate the beauty of a simple formula that generates high return on investment. In this tutorial, I’ll draw out and demonstrate a simple formula to help you run an internal product launch or release that will boost your sales and generate revenue in a relatively short amount of time. This template is often…

Keep Reading »

Affiliate Marketing Strategies – Part 3

In part 3 of the Affiliate Marketing Strategies 3-part tutorial, we’ll be speaking about developing a system to manage affiliate traffic. Many email marketers have a tendency to manage affiliate relationships and outreach “gunslinger” style i.e. they attempt to keep everything upstairs in the brain and try to remember which affiliate is promoting on what day,…

Keep Reading »

Affiliate Marketing Strategies – Part 2

In part 2 of the Affiliate Marketing Strategies 3-part tutorial, we dive into ‘Superb Customer Service’ for affiliates i.e. how to treat and interact with affiliates to encourage them to garner ongoing promotions, by cultivating liking and trust. Some of these strategies may seem somewhat counter-intuitive, but I’ve found them to be very useful for leveraging lift and real…

Keep Reading »

Affiliate Marketing Strategies – Part 1

By the end of this 3-part tutorial, you will learn the three core tenants of marketing that have allowed me to build my eCommerce business, Science of Skill, to a $2M-a-year run rate. I’ll do so by breaking down exactly the way I manage my affiliate traffic. How do you build a simple system to…

Keep Reading »

How to Use Competitor Research to Improve Your Email Campaigns

If you’re launching a new product or targeting a new market segment, and wondering about the best way to take a first swing; or, if you’re starting a business from scratch or trying to get a new business off the ground, and wondering about the best way to ensure that the products you’re building will have the highest likelihood of…

Keep Reading »

Page 3 of 7