3 Great Examples of How to Generate Leads with Blogging

In this brief tutorial, I share three company websites that do an excellent job of combining fantastic blog content with well-mapped conversion tactics that excel at turning readers and viewers into real buyers. As I review each company’s blog page, I point out and discuss key marketing strategies, as well as general structure and design of…

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The Virtuous Cycle of SEO and Email Marketing

In this tutorial, we map the cycle of SEO and email marketing. We begin with how to leverage your SEO strategy in order to craft your email and lead acquisitions strategy, and follow with a look at how email marketing and segmentation can in turn help boost SEO results. The following four steps, when followed sequentially, allow you…

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How to Execute a Basic Outbound Email Marketing Campaign

In this tutorial, we cover the topic of how to execute a basic outbound email marketing campaign. We discuss how to save time prospecting for important clients and then delve into specific case studies and ideas for creating customized and effective outbound email campaigns. Outbound vs. Inbound The differences between outbound and inbound email campaigns can…

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Newsletter Marketing from a Strategic Perspective

In this tutorial, we’ll cover best practices in newsletter marketing strategies, starting with the purpose behind the newsletter. I pose four important questions to ask before creating a newsletter, and provide successful examples of email newsletters used in various industries. Preliminary Warnings: Newsletters are often left out in the cold as a sales and retention tool (but they can be very useful).…

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Do-It-Yourself PR Marketing for Startups

In this tutorial, I demonstrate a do-it-yourself public relations (PR) marketing strategy for startups, (almost) guaranteed to turn more opt-ins into sales or appointments. These approaches take you beyond existing funnels and an online presence to challenge and encourage you to come up with additional lead generation strategies. I’ll address how to create a media hit list and leverage avenues of creating and…

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How to Conduct an Email Optimization Audit

In this tutorial, we walk step-by-step through how to conduct an effective email optimization audit.  Performing an audit is one way to determine the highest ROI improvements to your email marketing strategy and an (almost) unquestioned opportunity to increase value for customer leads. Site Your company website is one place to look explicitly for opportunities to convert more…

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Master Class: How To Build A $70k Per Month eCommerce Business From Scratch

This article was written about the most effective marketing approaches that I learned in my first eCommerce business called Science of Skill, LLC, an online store for martial arts and fitness videos, training guides, and video curricula.  – – – This article might be one of the most in-depth looks you’ll find anywhere about how to go…

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Email Marketing Tactics from Billion-Dollar Companies

This video clip and those following are taken from CLVboost Founder Dan Faggella’s startup marketing presentation for #BostonGrowthHackers at the Microsoft New England Research & Development Center.  The strategies are break-down techniques that Dan models from billion-dollar companies, like L.L. Bean and HubSpot, that can be applied to your own business models. Email List Sub-Segmentation…

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Using ToutApp for Effective Outbound Email Marketing Campaigns

In the following tutorial, I’ll review the step-by-step process for how to conduct an outbound email campaign using the app Tout. Part I – Setting up the Campaign You’ll need an external email list to get started.  This might be a list that you gathered, or that you hired someone else to gather, or it could be…

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Using Thank-You Pages to Drive Online Conversions

Define a “Thank-You” Page A “thank-you” page is any page that appears after a type of online conversion i.e. an email opt-in, a webinar registration, an online purchase, etc.  These pages take up space and confirm a prospect’s or customer’s past action (see this instructive post on HubSpot about creating a conversion-focused thank-you page). In this…

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