How to Segment Email Messages for More Opens, Clicks, and Sales

In this tutorial, we talk about re-purposing and segmenting email messages for higher return on investment (ROI). By end of this video, you’ll have four different ways to tailor the exact same email message to different groups in your list and garner a higher return, whether that be through more appointments booked, a fatter list,…

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A Simple Template for Profitable Mini Product Launches

We can all appreciate the beauty of a simple formula that generates high return on investment. In this tutorial, I’ll draw out and demonstrate a simple formula to help you run an internal product launch or release that will boost your sales and generate revenue in a relatively short amount of time. This template is often…

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Affiliate Marketing Strategies – Part 3

In part 3 of the Affiliate Marketing Strategies 3-part tutorial, we’ll be speaking about developing a system to manage affiliate traffic. Many email marketers have a tendency to manage affiliate relationships and outreach “gunslinger” style i.e. they attempt to keep everything upstairs in the brain and try to remember which affiliate is promoting on what day,…

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Affiliate Marketing Strategies – Part 2

In part 2 of the Affiliate Marketing Strategies 3-part tutorial, we dive into ‘Superb Customer Service’ for affiliates i.e. how to treat and interact with affiliates to encourage them to garner ongoing promotions, by cultivating liking and trust. Some of these strategies may seem somewhat counter-intuitive, but I’ve found them to be very useful for leveraging lift and real…

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Affiliate Marketing Strategies – Part 1

By the end of this 3-part tutorial, you will learn the three core tenants of marketing that have allowed me to build my eCommerce business, Science of Skill, to a $2M-a-year run rate. I’ll do so by breaking down exactly the way I manage my affiliate traffic. How do you build a simple system to…

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How to Use Competitor Research to Improve Your Email Campaigns

If you’re launching a new product or targeting a new market segment, and wondering about the best way to take a first swing; or, if you’re starting a business from scratch or trying to get a new business off the ground, and wondering about the best way to ensure that the products you’re building will have the highest likelihood of…

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Boost Sales with Email Marketing the Hard/Soft Way

When it comes to email marketing, there is a reasonable (but fictional) perception that email marketing consists of either helpful emails that don’t sell, or pitching in a brash manner. Like most things in life, there is a promotional spectrum to email marketing, ranging in scale from “hard” to “soft” pitch emails. Purely “hard” would…

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How to Write Great Email Newsletters with Zero Creativity Required

In this tutorial, we look at how to create a scheduled regimen that allows you to get out useful and valuable email newsletter content easily, week after week.  Reusing your own media content is a smart way to get out quality, educational newsletters, without having to rack your brain at the last minute. Work With The Content You…

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Consumption Campaigns to Drive High-Ticket Products and Services

In this tutorial, we talk about the idea of marketing automation consumption campaigns, which is a more specific concept of the pull-up campaign. A consumption campaign is set in place in order to get an ideal conversion rate, and more specifically when you need a prospect or lead to engage with educational content, such as case…

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4 Strategies to Avoid Email Opt-Outs

In this tutorial, we’ll talk about 4 strategies to reduce email opt-outs. A common question when first starting up a business is, “I’m growing my email list, but how do I keep prospects from opting out?” I would advise any company or marketer to stick around for at least the first two strategies in this series, which offer…

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