How To Generate Organic Leads Through Social Media

Continuing on our recent social media bent, this month we focus on generating organic leads through social media—one of the toughest nuts to crack for most marketers. As social media continues to evolve, more platforms are becoming prevalent amongst start-up companies and individuals. Unfortunately, this has lead to social media becoming misunderstood in many ways.…

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How To Optimize Social Media For Lead Generation

I’ve seen it one too many times before: marketers make the mistake of treating social media as a “hobby”. They post on Facebook a couple of times per week and expect massive amounts of traffic to suddenly appear. The reality is that social media is just like any other endeavor in life. It requires time,…

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10 Ways to Leverage a “PR Hit List” & Drive More Email Subscribers

Creating and executing an effective PR Hit List is all about creating “Win / Win” situations for others in your space. Keep in mind all of the following strategies integrate this philosophy of creating “win / win” proposals, optimizing your chances of securing arrangements even with media sites and interview hosts with followings much larger…

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Combining the Forces of Content Marketing and Email Marketing

The traditional context of content marketing is different nowadays. Before, you used to be able to publish a blog post on virtually any topic and garner some kind of traffic. Nowadays, you probably won’t get any. Why? Because over 2 million blog posts are created each and every day. Content levels are at an all…

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Social Media for Lead Generation: Part 1 (Facebook)

    In this three-part series on social media for lead generation, we start with Facebook posts that drive to the opt-in page on your website. Social media is similar to the environment at a cocktail party (analogically speaking). If you’ve ever been to a cocktail party, you know that most people are casually interacting and…

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3 Traffic Sources that Bootstrapped a $1M+ eCommerce Business

In today’s video tutorial, I cover the traffic strategies that I employ with my eCommerce business, delve a bit into how we got started, and divulge some of the big lessons learned along the way.   Tutorial Part 1   Tutorial Part 2   When you’re looking to employ traffic strategies, there’s a big difference…

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3 Simple Strategies for Boosting Landing Page Conversions

    In this week’s video tutorial, we discuss 3 simple strategies for landing page design, covering the fundamentals that will allow you to generate more leads and potential customers moving forward. Back to the basics: what is a landing page? Typically, a landing page offers a lead magnate in exchange for a prospect’s email address.…

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Content Marketing for Lead Generation

    Today, we’ll dive into how to generate more leads in your business through killer content marketing. I know people who drive tens of thousands of visitors to their site each month, but their monthly revenue is nothing to brag about. This is not uncommon and can happen for a few reasons, and we’ll…

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“First Email” Fundamentals

Like any other first encounter, the first email that you send out to email subscribers leaves a big impression, so let’s talk about the fundamentals of sending that first email. I’ll walk you through two “first email” examples – one in the health/fitness niche and the other in the digital marketing niche – from the perspective of…

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Thank-You Page Fundamentals

  Thank-you pages are an important albeit often overlooked part of the eCommerce marketing repertoire. In today’s tutorial, we explain how incorporating well-done thank you pages can help you maximize profit, improve conversion, and improve your bottom line. You’ll also have tangible takeaways for how to effectively implement these pages today. First off, what is a thank-you…

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